Password: meitwe

Shopify Website Design

service offered

* Shopify theme customization
* Full backend setup with products, discounts, shipping settings, and apps.

project scope

This was a passion project to create a Shopify store for a perfume brand. The website was made by customizing Dawn, a free Shopify theme, adding in metafields & objects, custom code, and a custom section to give the website a semi-custom feel and deliver a good experience to shoppers.

Disclaimer: This landing page is a portfolio/passion project which I created to help me learn how to build websites using Shopify. Any resemblance to a real product is purely coincidental.`

Timeline: January 2025

ABOUT THE PROJECT

Minimalist Fragrances

SHOPIFY WEBSITE DESIGN

Minimalist Fragrances is an environmentally-conscious company that creates perfumes and merch with subtle scents and simple packaging.

The brand has a minimalist vibe with use of black and white as the main brand colors paired with little pops of colors in a way that's not overpowering.

This helps the product to be front and center and appeals to their target audience, who don't want overpowering scents and are attracted to a minimalist vibe.

Project Details

ABOUT THE BRAND

The goals for this project was to build a website that
  • Is intuitive, looks professional, and is easy to navigate for shoppers with UX strategies weaved into the website that make it easier for shoppers to buy. 
  • Is based on Shopify's Dawn theme with enough customization to make it feel a bit custom.
  • Fully setup on the Shopify backend with products, discounts, shipping settings, and apps that make receiving orders and getting leads an easy process.

project goals

+  HOVER OVER IMAGE TO SCROLL

Password: meitwe

The Results

The Process

Custom fonts added in using code and editing the theme's Liquid.

A multicolumn section on the homepage highlighting the features of the products with a focus on how eco-conscious the brand is and other attractive features like free shipping.

A custom-coded scent of the week section to highlight a different perfume each week and draw customers' attention.

A free gift floating icon popup on all pages showcasing that buyers can get a free gift if they purchase products worth a certain amount. This is to motivate more sales and was set up using a Shopify App

A review and featured in section to build brand trust and a bestselling perfumes section to get people interested in exploring the products more.

The footer was also elevated to have two menus for easy navigation, the brand logo in different spots (added in with code) and a newsletter sign-up form to gather leads.

Metafields were added to the product pages to showcase key notes of each fragrance below the description.

Icons with text blocks were also added to showcase three important features of the perfumes and another block to show the current promotion (buy 2+ items, get 10% off) on the product pages. This helps draw customers' eyes to important information that can influence their decision to buy.

A metaobject section to add a brand feel to the product page with custom info for each product.

And much more on the front and backend to create a seamless customer experience and really showcase all this brand has to offer, on both mobile and desktop.

SOME OF THE Customizations I added in INCLUDE;

SHOPPING POLICY PAGE

product page

about page

More Pages

Customized website

dawn theme

As seen in the Shopify Theme Store.
Images and text not mine

I'd love to support you with this. Whether you need a semi-custom Shopify website or just need help integrating Shopify lite with your current website, I've got your back..

Need a Shopify store built for your business?

LET'S GET STARTED